When I’m pitching client’s to executives in charge of hiring they often want me to summarize someone’s personal brand. In other words, who are they distilled down to a few simple sentences. Are they a funny and vibrant host, quirky and comedic, who could someday host a nighttime talk show? Or are they a […]
Four of The Best Career Self-Help Books
Four of the Best Career self-help Books No matter how successful people appear, one thing I’ve learned, especially in my job as an agent, is that no one has it totally figured out. The insecurities people share with me about their careers are surprisingly common. And the answers to many of their issues are […]
When To Hire An Agent…Or Someone Else
When To Hire An Agent…Or Someone Else How do you know when it is time to hire an agent? It is one of the top questions journalists and TV personalities ask me. The answer, though, is less about timing and more about understanding what kind of help you need in your career and why. […]
How to Make A Great Resume Reel
When I graduated from college in 1993, I packed up the car with resume reels and drove to news stations within an 8-hour radius delivering my tape. Back then, the biggest challenge was getting a News Director to agree to meet me so I could introduce myself and hand off the video in person. […]
5 Practices That Will Grow Your Social Media Following
A robust social media audience can do a lot to build your personal brand. If you have been putting off jumping into the social media scene, it is way easier to get going than you think. Here are 5 super simple, sure-fire, ways to grow your social media following and community. Follow Do you want […]
5 Things Holding You Back From Success
As an agent to broadcasters and athletes, I spend a lot of time strategizing with clients and counseling them on their careers. There are many reasons why one person thrives in a job, while the other flails. But I have found five common explanations emerge most often when I seek answers to what keeps a […]
Why Twitter Is Important for Sports Broadcasters and Journalists
I was livid with my husband when he signed me up for a Twitter account in 2009 without asking me first. “We both work in industries where we need to stay current with technology,” He explained. It didn’t take long for me to change my tune. I’m thankful he introduced me early on to a […]
Why Broadcasters Should Focus On Instagram
I often get asked how important is it for broadcasters to have a strong social media presence. My answer is VERY. Like it or not, social media has become a validator of status for media personalities. While Facebook is still the most used social media platform, Instagram and Twitter are the most effective for broadcasters. […]