When I’m pitching client’s to executives in charge of hiring they often want me to summarize someone’s personal brand. In other words, who are they distilled down to a few simple sentences. Are they a funny and vibrant host, quirky and comedic, who could someday host a nighttime talk show? Or are they a […]
When To Hire An Agent…Or Someone Else
When To Hire An Agent…Or Someone Else How do you know when it is time to hire an agent? It is one of the top questions journalists and TV personalities ask me. The answer, though, is less about timing and more about understanding what kind of help you need in your career and why. […]
How to Make A Great Resume Reel
When I graduated from college in 1993, I packed up the car with resume reels and drove to news stations within an 8-hour radius delivering my tape. Back then, the biggest challenge was getting a News Director to agree to meet me so I could introduce myself and hand off the video in person. […]
5 Things Holding You Back From Success
As an agent to broadcasters and athletes, I spend a lot of time strategizing with clients and counseling them on their careers. There are many reasons why one person thrives in a job, while the other flails. But I have found five common explanations emerge most often when I seek answers to what keeps a […]
Why Twitter Is Important for Sports Broadcasters and Journalists
I was livid with my husband when he signed me up for a Twitter account in 2009 without asking me first. “We both work in industries where we need to stay current with technology,” He explained. It didn’t take long for me to change my tune. I’m thankful he introduced me early on to a […]
Why Broadcasters Should Focus On Instagram
I often get asked how important is it for broadcasters to have a strong social media presence. My answer is VERY. Like it or not, social media has become a validator of status for media personalities. While Facebook is still the most used social media platform, Instagram and Twitter are the most effective for broadcasters. […]
How Sports Broadcasters Prepare For a Game
Not many people outside of the industry understand the work that goes into broadcasting a football game on TV. Each time an announcing team televises a football game, they spend the week leading up to it studying and learning like they are preparing to take the SAT. The expectation for all of the announcers broadcasting […]
When Sexism Toward Female Broadcasters is Blatant
Columnist and TV host Jason Whitlock’s misogynistic comments regarding ESPN’s Maria Taylor and Katie Nolan made me hot in the face. Not only because of the abusive, cruel, and divisive nature of his words but because it reminded me of the time I was the target of Whitlock’s sexist schtick. It has been […]