Why Richard Sherman Failed Media 101

I’m adding Seahawks cornerback Richard Sherman’s on air squabble to my clips of what I show athletes of what not to do when they are being interviewed.  In my own exchanges with Sherman I’ve found him to be smart and well spoken, but he failed media 101 this week when he let it get personal with ESPN’s Skip Bayless.  It’s not that I didn’t side with Sherman.  In fact, at times I felt badly for him and disgusted by Skip Bayless. But here’s the thing Richard, you are a professional and you have to act like one if you want people to focus on and talk about your on field accomplishments and the good things you are doing off it.  You can’t engage in twitter drama, talk smack on Bourbon Street and to your opponents on the gridiron and then feel frustrated when the media asks you questions or has an opinion about it.  Don’t you know you can’t have your cake and eat it too?

I think you are funny and engaging.  I laughed when you told skip, “In my 24 years of life, I’m better at life than you.” But I cringed when you got down on his level and called him ignorant, pompous, egotistical, cretin and then told him you were going to crush him.  So wait, you are mad because a man who has made a career out of pushing athlete’s hot buttons by saying outrageous unfounded things doesn’t like you? Dude, take the high road, PLEEEEEASE! You, with a Stanford education and all Pro-status, should know better than that.